Ramble: A Quiet Approach to Outdoor Clothing

Ramble started with a simple intention: to get people outside again. It is a community-led project built around small hikes, slow lake days, and the kind of time offline that feels increasingly rare. The brand’s tone is calm and nostalgic, shaped by real people rather than athletes, and grounded in the idea that going for a ramble with friends is still one of the easiest ways to feel human.

From the beginning, the team of five friends knew they didn’t want to build a brand that contributed to the cycle of waste that shadows much of the apparel industry. Producing in bulk, guessing demand, and ending up with dead stock in storage didn’t make sense for a label built around nature and simplicity. They needed production that created no waste before a customer ever placed an order.

Airventory’s zero-inventory model solved that completely. The quality held up to the kind of wear Ramble pieces are made for, and our set-up allowed them to run oversized artwork on more than forty percent of their shirts. With sourcing, packing, and fulfilment off their plate, the team could keep their focus where it belonged: building a community and spending time outside.