Amelie Charme: A European Muse
"At any given moment I seem to have 101 problems, but Airventory is never one of them. From day one they have treated us like their most important customer and that means everything.”
CLIENT
Amiile Charme
YEAR
2023
RESULTS
RPR increase from 4.9% to 32%
20% + Net profit jump in the first 3 months
Collections built in days, not months
A Brand Woven from Travel and Craft
Amelie Charme draws its narrative from across Europe: the Italian countryside, Scandinavian minimalism, Parisian couture, and Spanish vibrancy. After working in Paris ateliers, Amelie (the founder) channels these influences into each seasonal drop—making each collection feel like a story, not just product.
The Fall/Winter line reads like a ski lodge memory: Winter Palace hoodies, ‘SKI CARE’ crewnecks, and Chamonix‑style graphics. Spring brings Western‑tinged looks in the Paris‑Texas Collection—including Shooting Cowgirl tees and Charme Bronc hoodies. Summer brings Racing‑inspired polos and St Tropez tees, all anchored in nostalgic printwork. Across all capsule drops, consumer narrative and quality converge.
Client
Amiile Charme
Year
2023
Results
RPR increase from 4.9% to 32%
20% + Net profit jump in the first 3 months
Collections built in days, not months
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