Amelie Charme: A European Muse
"You have to deal with a lot of problems when you're growing a brand, but Airventory is never one of them. From day one they have treated us like their most important customer and that means everything."
CLIENT
Amiile Charme
YEAR
2022
RESULTS
Lifetime average 32% RPR
98% on-time fulfillment in the first 12 months
Launch from concept to first shipment in 21 days
Amelie Charme: Starting Clean
Amelie Charme launched with a specific vision for European-inspired apparel that didn't compromise on quality. The designs are minimal and considered. Building that requires a production partner who can execute at that level from the beginning.
Starting with Airventory meant they never had to navigate the usual early-stage compromises most brands make. The print quality was retail-grade from their first collection, the blanks were genuinely premium, and they could move from concept to launch in days instead of months. When a design performed well, they scaled it without taking on inventory risk or tying up capital in bulk orders they weren't sure would move.
The cumulative effect of reliable production is underrated. Amelie Charme spent zero time managing fulfillment problems or fielding quality complaints, which let them focus entirely on design and building their customer base. Their 32% repeat purchase rate suggests they got the fundamentals right.
Client
Amiile Charme
Year
2022
Results
Lifetime average 32% RPR
98% on-time fulfillment in the first 12 months
Launch from concept to first shipment in 21 days
