Atelier Extérieur: Alpine Heritage at Modern Speed

Atelier Extérieur operates between Paris and Courchevel 1850, designing premium après-ski streetwear that references the golden era of alpine sport. Their aesthetic is deliberate and archival, full of vintage race posters, 100% cotton construction skiwear and the apre ski aesthetic. The brand treats product development like studio practice: sketch, sample, refine until it's correct.

That approach requires infrastructure that can keep pace with their creative process without forcing compromises. Working with Airventory meant they could move from concept to finished collection in days rather than waiting months for bulk production runs. No minimum order quantities dictating what they could test. No inventory gambles on unproven designs. Just the ability to launch pieces when they were ready and scale the ones that worked.

The results were immediate and measurable. Conversion rates increased 300% in the first three months because the product they were offering using Airventories catalog was what their customers wanted. Collections launched with zero lag time, and they maintained complete control over their product selection and brand presentation while spending no time managing fulfillment logistics.