Maverick: An American Heritage Brand
"We migrated from Printful after constant quality complaints. The quality difference is night & day. Our repeat purchase rate has gone from 4.9% to 32%"
CLIENT
Maverick
YEAR
2023
RESULTS
RPR increase from 4.9% to 32%
20% + Net profit jump in the first 3 months
Collections built in days, not months
A Seasonal Studio with an Outdoor Heart
Atelier Extérieur sees itself as more than a clothing brand—it’s a curated studio for outdoor enthusiasts. Rooted in nostalgia, each piece is a dialogue between past and present. Their Alpine Summer® drop channels vintage summer excursions: boxy tees like the Hiking or Megève printed in combed ringspun cotton, designed to feel right for evenings around the campfire or alpine trails
Their Retro Ski A/W campaigns—think Ski Babes sweatshirts, Après Ski joggers, and Niseko tees—link 1960s ski resort energy with modern luxury. The imagery isn’t staged; it's a lived-in reference to slopeside mornings and après moments. Leather bombers like the Suvretta House jacket and puffer signal their move from soft goods to outerwear, maintaining the same design-first philosophy.
Their Page 1982® and surf lines round out the seasonal compass, interweaving surf culture textures with sustainability. Every launch is quiet, cohesive, and deliberate.
Client
Maverick
Year
2023
Results
RPR increase from 4.9% to 32%
20% + Net profit jump in the first 3 months
Collections built in days, not months
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